portfolio
Gina
Misener
Content Marketing Strategy Specialist
Bio
I am a Content Marketing Strategist.
With three years of experience as a Content Strategist and Social Media Coordinator, I excel in creating engaging content and implementing data-driven strategies to boost brand visibility and engagement.
My expertise lies in blending creativity with analytics to deliver impactful digital marketing solutions.
Background
Kung Fu Tea
Content Strategist, 2023-Present
Social Media Coordinator, 2022-2023
University of Florida, 2021
BA Media Management & Strategy
Minor in Digital Arts & Sciences
Volunteer/ Internship Experience
TEDxUF
Social Media Manager, 2019-2021
GHQ FM
Social Media Coordinator, 2018-2020
Word of Mouth Restaurant Group
Marketing & PR Assistant, 2018
Skills &
Expertise
Software & Tools
Social Media Management
Content planning & scheduling, Analytic tracking, Community engagement, SEO, Competitor audits, Strategy & campaign management
Public Relations
Press Releases, Publication & Media Lists, Influencer Relations, Crisis Management
Email & SMS Marketing
Newsletter designs, CTA’s, Push notifications
Work Samples
Content Planning
Content Creation
Press Releases
Campaigns
Planning
Finding the correct structured frameworks to efficiently manage tasks and adapt to evolving requirements, this content planning approach involves developing detailed content calendars, establishing clear workflows, and utilizing project management tools to ensure a timely and organized content creation flow between.
Content Creation
Across platforms in a variety of formats and tones:
-Short Form Videos
-Still Photography
-Graphics
-Partnership Campaigns
Content Creation
The “Tea Tournament” Campaign was designed to increase engagement and retention rates by capitalizing on the “March Madness” College Basketball Tournament.
Campaign Insights
Reaching over 600K accounts, this campaign was a resounding success resulting in a 25% increase in engagement and a promotion with over 45,000 app redemptions
Press Releases
Written for large scale brand collaborations and events. On average, each press release resulted in over 400 media pickups and a 200M potential audience.
Additional Writing Samples
Campaigns
Spirit Halloween
This partnership with Spirit Halloween in October 2023 was the most successful partnership to date for Kung Fu Tea. Featuring fun costumes, a custom Spooky Slush, and a skeleton themed straw cap, it’s no question why this collaboration drew in 1000's of UGC!
Campaigns
Content Calendar
Detailed Content Checklist
Mock Collaboration Teaser Poster
Campaign Planning:
This cross-functional campaign was a collaborative effort across multiple departments and included an influencer PR activation generating buzz for both Kung Fu Tea and Spirit.
Campaigns
Results:
Organic Social -
22 pieces of content, reaching 3.8M users, resulting in over 120K engagements
Paid Media -
Over 7M impressions, 850K engagements, & 7.5K store visits
Contact Information
ADDRESS
New York, NY (Open to Relocation)
Phone
(850)-974-4554
ginacmisener@gmail.com